No desperdicies presupuesto
Más relevancia al focalizar dónde ocurre la decisión.
Broad targeting
Radius targeting is often too wide and includes low-intent users.
Wasted ad spend
You pay for clicks and views from people who won’t ever visit your location.
Low foot traffic
Great offer, poor targeting — the right people never see it.
Competitors steal your customers
You’re not actively targeting audiences who visit competing locations.
Hard to prove ROI
Without proper measurement, you can’t connect ads to visits or sales.
Limited reach & frequency issues
Campaigns don’t scale because audiences aren’t structured correctly.
Qué incluye
Audiencias, creatividades, tracking y оптимización.
Location Strategy
Choose the right targets: stores, venues, neighborhoods, and competitor areas.
Geofence Creation
Accurate boundaries for high-intent areas with smart exclusions.
Mobile Display & Video Ads
Mobile-first creatives designed to drive visits and calls.
Competitor Targeting
Serve ads to people who visit competitor locations (ethically & compliantly).
Event Geofencing
Target conferences, festivals, stadiums, and pop-up events.
Retargeting
Re-engage people after they enter a fence to increase conversions.
Creative & Messaging
Offers, CTAs, and variations tailored to each location and audience.
Reporting & Optimization
Track performance, iterate weekly, and scale winners.
Proceso
Zonas → lanzar → medir → optimizar.
Strategy & Targets
Define goals, offers, and locations to fence based on intent.
Build Fences & Creatives
Create geofences and ad sets, then set up measurement.
Launch & Learn
Go live, collect data, and identify top-performing locations.
Optimize & Scale
Shift budget to winners, expand fences, and improve CPA.
Resultados
Tráfico más cualificado y mejor atribución.
+20%
Increase in tracked store visits
-15%
Lower cost per acquisition with higher intent
+35%
More qualified local reach
1-3mi
Typical geofence radius depending on location type
¿Listo para geofencing?
Настраиваем и треким конверсии.