🌐 Microsoft Advertising

Bing Ads — Lower CPC, Less Competition, Higher ROI

Reach 100M+ unique searchers on Microsoft's network — Bing, Yahoo, DuckDuckGo, and LinkedIn — with lower costs and less competition.

Why You're Missing Out Without Bing Ads

Most advertisers ignore Bing. That's exactly why it works.

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Missed 100M+ Searchers

Bing powers search on Windows, Xbox, Cortana, and DuckDuckGo. That's 100M+ unique users you're not reaching.

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Google-Only Strategy

Putting all your budget in Google means you're competing where costs are highest.

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High Google Competition

Bing has 36% less competition than Google. Same keywords, lower bids, better positions.

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No LinkedIn Targeting

Only Bing offers LinkedIn profile targeting — reach people by job title, company, and industry.

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Missing Desktop Users

Bing users are predominantly desktop — higher purchase intent and bigger order values.

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No Campaign Import

You can import Google Ads campaigns to Bing in minutes. There's zero reason not to be there.

Full-Service Microsoft Ads Management

We manage your Bing/Microsoft Advertising campaigns from setup to optimization. Import from Google or build from scratch — we maximize your ROI on the Microsoft network.

What's Included

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Google Ads Import

Quick import of your existing Google campaigns to Bing.

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Search Campaigns

Keyword-targeted search ads on Bing, Yahoo, and DuckDuckGo.

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Shopping Campaigns

Product ads on the Microsoft Shopping network.

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Audience Campaigns

Native ads on MSN, Outlook, and Microsoft Edge.

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LinkedIn Targeting

Target by job title, company, industry — exclusive to Microsoft.

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Remarketing

Re-engage visitors across the Microsoft network.

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UET & Analytics

Universal Event Tracking setup and conversion measurement.

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Bid Optimization

Automated and manual bid strategies for maximum ROAS.

Our Bing Ads Process

1

Audit & Import

We audit your current setup, import Google campaigns, and identify Bing-specific opportunities.

2

Optimize & Customize

We adjust bids, targeting, and ad copy specifically for the Bing audience.

3

Launch & Monitor

We launch campaigns, monitor daily, and leverage LinkedIn targeting for B2B.

4

Scale & Report

We scale profitable campaigns, test new audiences, and report on performance.

Bing Ads Results

-30%

Lower CPC vs Google

+400%

Return on Ad Spend

2x

Conversion Growth

+35%

New Audience Reach

Ready to Tap Into the Bing Audience?

Get a free Bing Ads audit and see how much cheaper your clicks can be.

Bing Ads FAQ

Is Bing Ads worth it with such a small market share?+
Yes! Bing has ~9% of search market share but 30-40% lower CPCs. Many advertisers see better ROAS on Bing than Google.
Can I import my Google Ads to Bing?+
Yes, Microsoft Advertising has a built-in import tool. We can have your Google campaigns running on Bing within hours.
What's unique about LinkedIn targeting?+
Bing is the only search platform that lets you target by LinkedIn profile data — job title, company, industry. Perfect for B2B.
What's the minimum budget for Bing Ads?+
You can start with as little as $500/month on Bing due to lower competition. We recommend $1,000+ for meaningful data.