PPC for Real Estate That Generates Buyer & Seller Leads
Stop overpaying for portal leads. Our real estate PPC campaigns generate exclusive buyer and seller leads at a fraction of Zillow's cost.
Why Real Estate Agents Struggle With PPC
Real estate PPC is competitive. Without expertise, you're just burning money.
Expensive Lead Cost
Real estate clicks cost $5-15+ each, and most visitors don't convert. Without optimization, you spend thousands for a handful of leads.
Unqualified Leads
Your campaigns attract tire-kickers and looky-loos instead of serious buyers and motivated sellers. Quality matters more than quantity.
Portal Lead Dependency
Zillow and Realtor.com leads are shared with other agents. You're competing on response time instead of building your own pipeline.
No Lead Attribution
You can't tell which campaigns generate actual closings. Without tracking from click to close, you're guessing with your budget.
Weak Landing Pages
Sending traffic to your IDX search or homepage. High-converting real estate landing pages need property showcases and strong CTAs.
Seasonal Market Swings
Without adjusting campaigns for seasonal demand, you overspend in slow months and underspend when buyers are most active.
Our Real Estate PPC Services
Multi-platform campaigns designed to generate exclusive buyer and seller leads.
Google Search Ads
Capture high-intent searches: 'homes for sale in [area]', 'sell my house fast', 'real estate agent near me' and more.
Facebook & Instagram Ads
Hyper-targeted social ads using demographics, interests, and life events to reach people about to buy or sell a home.
Cross-Platform Remarketing
Stay in front of leads who visited your site across Google, Facebook, and Instagram until they're ready to act.
Property Landing Pages
Beautiful, high-converting landing pages showcasing properties, neighborhoods, and market data to capture leads.
Lead Nurture Automation
Automated email and text follow-up sequences that nurture leads from first click to scheduled showing.
Video Tour Ads
YouTube and social video ads featuring property tours and agent introductions that build trust and generate leads.
Our 4-Step Process
Market Research
Analyze your target neighborhoods, buyer demographics, competitor ad strategies, and seasonal trends.
Campaign Setup
Build multi-platform campaigns, create landing pages, set up CRM integration, and configure conversion tracking.
Launch & Optimize
Launch campaigns with careful monitoring, A/B testing ad creative, and optimizing targeting for best lead quality.
Scale & Expand
Scale profitable campaigns to new areas, add listing-specific ads, and build a predictable lead generation machine.
Results Our Real Estate Clients See
-42%
Reduction in Cost Per Lead
+350%
Qualified Lead Increase
9.2x
Average ROAS
14 days
To See Results
Real Estate PPC Success Stories
Luxury Real Estate
Luxury Agent Gets 25 Buyer Leads/Month
A luxury real estate agent used targeted Google and Facebook ads to generate 25+ qualified buyer leads per month for $1M+ properties.
25 qualified leads/month, $85 avg cost per lead
New Construction
Builder Sells 40 Units Via PPC
A new construction developer sold 40 townhome units in 6 months using a combined Google Ads and Facebook campaign strategy.
40 units sold, 9.2x ROAS
Commercial Real Estate
CRE Broker Fills Office Listings
A commercial real estate broker used Google Ads to generate qualified tenant leads for office and retail listings across 3 markets.
+350% qualified inquiries, -42% CPL
Ready to Generate Your Own Leads?
Get a free PPC audit and see how to generate exclusive buyer and seller leads without paying Zillow.
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Real Estate PPC FAQ
How much should a real estate agent spend on PPC?
Most agents see good results starting at $1,500-3,000/month in ad spend. The budget depends on your market, price point, and lead volume goals. We'll recommend the right budget after analyzing your market.
Google Ads or Facebook Ads for real estate?
Both work, but differently. Google captures people actively searching to buy/sell NOW. Facebook targets people based on life events and interests — great for building a pipeline. We recommend both for best results.
How do you target the right buyers?
We use location targeting, income demographics, life event targeting (recently married, new job), interest signals, and lookalike audiences from your past clients to reach the most qualified prospects.
Can you integrate with my CRM?
Yes. We integrate with Follow Up Boss, kvCORE, BoomTown, Sierra Interactive, and most real estate CRMs. Leads flow directly into your system with source tracking for ROI measurement.